Wednesday, July 29, 2015

Nollywood: The story behind Nigeria's domestic movie industry, the second biggest producer of films in the world.

Al Jazeera World | 28 Jul 2015

Despite having only 14 cinemas in a country of 170 million people, Nigeria's film industry, dubbed "Nollywood", churns out as many as 50 films a week, sometimes for as little as $10,000 a piece. Many are released straight to DVD and sold cheaply on the streets.
When it comes to sheer volume, the $5bn film industry makes more films than the US and is only rivalled by India, the world's biggest movie industry.
Nollywood  tries to answer that question and more with those who know the industry best - Nigeria's filmmakers, actors and actresses, directors, producers and film critics.
All of them come up with different reasons for the secret behind the popularity of Nigeria's low-budget, self-styled movie industry: originality; "stories that people can relate to"; plots that satisfiy a cultural fascination with African "magic"; and films that draw from "that African thing about us - which is that we love to tell stories."
Nollywood also tries to pin down the origins of the industry - including the contributions of the founders of Nigerian film, Hubert Ogunde and Adeyemi Afolayan (also known as Ade Love) and their 1970s travelling cinema; to the collapse of the film industry and its rebirth as Nollywood in the mid-1990s, based on cheap VHS technology; and the part played by the 1992 film Living in Bondage, which established this new Nigerian way of making films.

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