Saturday, August 1, 2015

China's Hisense aims for bigger bite of African market

English.news.cn | 2015-08-01

CAPE TOWN, Aug. 1 (Xinhua) -- More than 100 dealers and agents from around the world joined China's electronics manufacturer Hisense in a meeting here aimed at bigger share of African market.  Statistics show that Hisense televisions and refrigerators have a 20 percent market share in South Africa, ranking second in the industry.  The two-day meeting was also attended by officials from the South African Department of Trade and Industry (DTI).  Hisense, supported by the China-Africa Development Fund, in 2013 invested more than 27.4 million U.S. dollars to set up its plant in South Africa, with a daily output of 1,200 refrigerators and 1,700 TV sets.  Located in Atlantis, Western Cape Province, the plant employs over 600 local workers and creates 2,600 jobs in related industries.  Li Youbo, General Manager of Hisense South Africa, said the South African plant aims to produce 270,000 TV sets and 210,000 fridges in 2015.  The company's made-in-South-Africa productions are exported to 14 African countries, and its market is expanding fast.

READ MORE....

No comments: